Sarajevo, August 14, 2007 – The U.S. Government, through the U.S. Agency for International Development (USAID), is pleased to announce that  the Deputy Chief of Mission of US  Embassy  in Bosnia and Herzegovina, Judith Cefkin  will officially launch the second “Enjoy Life in Bosnia-Herzegovina II” tourism promotional spot.  The premiere of the new promotional spot will be held on Thursday, August 16, 2007, at 7:30 p.m. at the National Museum Garden in Sarajevo. All media are invited to attend the event.

            The film was produced by Refresh Productions of Sarajevo as part of USAID’s support to the BiH tourism sector.  While “Enjoy Life I” spot and TV ads featured mainly summer motifs, the second phase of spots feature winter, urban and cultural heritage motifs.  “Enjoy Life” video clips will be run prior to every Sarajevo Film Festival (SFF) film screening. 

            During the past year, USAID commissioned a new BiH tourism logo, a series of promotional video materials and production of a modern fair booth.  The video materials, including the tourism promotion spot and a series of TV ads titled “Enjoy Life in Bosnia- Herzegovina I” won several international awards. 

            Through its Cluster Competitiveness Activity (CCA), USAID works to improve tourism sites and events, develop a BiH tourism policy, and train tourism professionals. USAID supports economic growth in BiH by advancing the business success of the country’s tourism and wood sectors. To date, the U.S. Government, through USAID, has provided over $1 billion in assistance to support economic, democratic and social progress in Bosnia and Herzegovina.

Last updated  on:12/02/2008

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